Gucci Cruise 2012 Ad Campaign
http://www.youtube.com/watch?v=bFMzrBspgBI
If you ask me to distinguish between plot and story in this ads, i think this ads is more like a story type. Because the ads do not really tell you the idea, you need to infer. The funny thing is the ads does not show the Gucci products a lot. This shows the long legs and red lip of the woman a lot. Also this shows some scene of flowers and butterfly. Therefore, i guess the idea or selling point of this ads is about Spring session and this ads want to tell women that Gucci can feminize the women. The character of the red lip and long legs are important traits to the audience.
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